In a world where we have instant access to information and where competition is just a click away, it has become crucial to attract customers and to keep them interested. If we put this scenario in the context of an economic crisis and where small retailers are directly competing with large shopping centers or hypermarkets, we can plainly see that it becomes increasingly difficult for the retailers. In this situation, information technology, IoT in particular, can help the sector improve and show what is has to offer. The key is to make the product or service more attractive to customers and differentiate it from the competitors. One approach it so highlight the quality and the possibilities for personalization, which are advantages smaller retailers have that run-of-the-mill superstores typically don’t.
Specifically, Agile Gateway can help retailers achieve this goal by orchestrating a network of IoT devices and sensors and by delivering content and personalized promotion directly to customers. This creates new opportunities for retailers and allows them to by study their clientele by tracking and analyzing their behavior.
All in all, the goal is to enhance the customers experience and in turn increase their satisfaction and loyalty. Eventually, retailers will be provided with innovative tools and channels that help them better understand their target customer and their behavior to meet their needs and expectations.