Adaptation: Art & Internet of Things – Berlin, July 22

If you are an Artist or an Eclipse developer, this message is for you!

Art is an integral part of how we define ourselves and our relationship with each other and the world. It is a mediator between the conceptual and the sensorial, the physical and the virtual.  As the Internet of Things (IoT) and other technologies become more ubiquitous, Art can serve as a bridge between technology and the general public. This bridge can be built by creating dialogue and consciousness, ultimately informing our social decisions which will shape our collective future.

Adaptation is a competition and an event aiming in demonstrating the coexistence of art and technology, utilizing the Internet of Things as means to sense and visualize both the physical and the virtual world. The event is scheduled to take place in Berlin, Germany during the summer of 2017. The competition is open for artists and technologists to work together and co-create.

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AGILE Pilot: Enhanced Retail Services

In a world where we have instant access to information and where competition is just a click away, it has become crucial to attract customers and to keep them interested. If we put this scenario in the context of an economic crisis and where small retailers are directly competing with large shopping centers or hypermarkets, we can plainly see that it becomes increasingly difficult for the retailers. In this situation, information technology, IoT in particular, can help the sector improve and show what is has to offer. The key is to make the product or service more attractive to customers and differentiate it from the competitors. One approach it so highlight the quality and the possibilities for personalization, which are advantages smaller retailers have that run-of-the-mill superstores typically don’t.

 

Specifically, Agile Gateway can help retailers achieve this goal by orchestrating a network of IoT devices and sensors and by delivering content and personalized promotion directly to customers. This creates new opportunities for retailers and allows them to by study their clientele by tracking and analyzing their behavior.

All in all, the goal is to enhance the customers experience and in turn increase their satisfaction and loyalty. Eventually, retailers will be provided with innovative tools and channels that help them better understand their target customer and their behavior to meet their needs and expectations.