Agile for the retail analytics industry: Thinkinside experience

Thinkinside is a company specialised in retail analytics. It’s flagship product RetailerIN (www.retailerin.com) allows to analyse customers behaviour in retail stores and to suggest possible interventions on how to optimise store operations and organisation. The product exploits IoT devices in store in order to collect anonymous information on customer’s behaviour. Examples of such IoT devices are Bluetooth Low Energy TAGs placed on products, or people counters at the entrance. Such devices are typically connected through an in-store gateway to the cloud where data is processed and analysed at scale.

Being a software company, one of the key challenges we face on a regular basis is on how to design and develop custom hardware components in order to either explore new services or accommodate specific customer needs. This typically involves specific hardware and IoT devices to be integrated. With the IoT ecosystem comprising many hundreds of new players offering one or two parts of the IoT puzzle, finding the right hardware + software solution is often a time-consuming task, especially for small companies like Thinkinside.

The Agile project allowed us to tackle one of the key pain points of ICT companies working in the IoT+retail sector, and in particular

  • Interoperability and integration of IoT hardware platform and components: by relying on the Agile gateway and the readily available hardware and software components, integration and interoperability can be simplified a lot, especially during the initial design and fast prototyping phase of the solution.
  • Fast implementation and prototyping: the Agile hardware and software modules allowed us to develop solutions and prototypes in a very small time. This is considered as key when developing Proof of concepts for customers or when developing new solutions.
  • Support for many different standard hardware solutions covering different options in terms of connectivity, sensing boards, costs, form factors, etc.: the Agile software can run on many different hardware platforms. This allows us to easily scale the solution to the most appropriate hardware platform required to address customer needs.
  • Allowing companies to focus on value added services (rather than hw design and maintenance): our focus is software and the creation of innovative retail services and solutions. By mitigating the risk involved in the design and implementation of hardware component, we can focus on our key expertise (software) and create, in a faster way, new services to ne introduced in the market.

Iacopo Carreras, CEO Thinkinside

 

Photo by Joshua Rawson-Harris on Unsplash

Pïlot D: Enhanced Retail Services using AGILE (Video)

If you want to learn how AGILE gateway can help in Enhancing Retail Services, check out the video:

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Join us in Berlin for the IoT-EPI Challenge: Solving social problems using IoT

We are excited to announce the participation of AGILE at the upcoming IoT-EPI challenge event in Berlin this March. The event is open to IoT enthusiasts and entrepreneurs with creative minds who believe that technology and innovation can be applied for social good. Three main challenges are looking for the right candidates to combine the available IoT technologies (from IoT-EPI projects like AGILE) to develop successful use cases.

AGILE is part of the Retail: Scan-to-share challenge. We are working together with TagItSmart and BigIoT projects to provide retail shoppers the ability to identify which supermarket foods are about to expire before purchasing them. The objective is to provide it to individuals in need. Join us in Berlin to discuss how we can use the technology and develop such an interesting platform and user ecosystem that can be self-sustained and scalable.

If you are interested to join (participation is free), learn more on how you can use the AGILE gateway and IoT technologies for making social impact, and qualify for prizes, apply here until the February 8

Event Date: March 17, 2017
Event Place: Ahoy, Berlin, Germany
More info: website and Twitter @agile_iot

AGILE Pilot: Enhanced Retail Services

In a world where we have instant access to information and where competition is just a click away, it has become crucial to attract customers and to keep them interested. If we put this scenario in the context of an economic crisis and where small retailers are directly competing with large shopping centers or hypermarkets, we can plainly see that it becomes increasingly difficult for the retailers. In this situation, information technology, IoT in particular, can help the sector improve and show what is has to offer. The key is to make the product or service more attractive to customers and differentiate it from the competitors. One approach it so highlight the quality and the possibilities for personalization, which are advantages smaller retailers have that run-of-the-mill superstores typically don’t.

 

Specifically, Agile Gateway can help retailers achieve this goal by orchestrating a network of IoT devices and sensors and by delivering content and personalized promotion directly to customers. This creates new opportunities for retailers and allows them to by study their clientele by tracking and analyzing their behavior.

All in all, the goal is to enhance the customers experience and in turn increase their satisfaction and loyalty. Eventually, retailers will be provided with innovative tools and channels that help them better understand their target customer and their behavior to meet their needs and expectations.